Summer Lingerie Trends in the E-commerce Era

Since 2020, the global pandemic has had a profound impact on various industries, but it has also spurred the flourishing development of the e-commerce sector. Particularly in the realm of lingerie, products like seamless bras, sets, seamless panties, shapewear, and sexy lingerie have seen tremendous growth in online sales. As a factory, we not only have a large number of new and classic styles but also possess a strong production capacity to meet order demands and fast turnover requirements.

In terms of summer lingerie trends, consumers tend to prefer lightweight, breathable fabrics such as Ice silk, polyamide , cotton, silk, and modal to cope with the discomfort of high temperatures. Additionally, seamless lingerie, including bras, panties, and shapewear, has become increasingly popular as consumers seek to avoid unsightly lingerie lines under light summer clothing.

While brick-and-mortar stores continue to play an important role in summer lingerie sales, especially for products that require try-ons like bras and shapewear, the impact of the pandemic has shifted consumer preferences towards online shopping. Consumers are more inclined to purchase lingerie from the comfort of their homes, accessing a wider range of options through online platforms.

Therefore, as a factory, we need to focus more on summer demand in product design and sales strategies. In product design, we should focus on selecting fabrics and styles that are suitable for summer wear, improving comfort and breathability.

As for services, we can offer a variety of services to e-commerce and offline brand customers, including customized products, fast production and supply, flexible order quantities and styles, and high-quality after-sales service. With our extensive range of new and classic styles and robust production capacity, we are well-equipped to meet both regular order demands and urgent requests, providing consumers with high-quality products and services.